Welcome to Rough Trade!
We've just arrived in the US, opening a store in Williamsburg, NYC.

To find out more about the store, visit ABOUT US

To find out about our NYC store events, visit EVENTS and look for the NYC prefix on listings.

To see your photobooth images, please LOGIN to upload/share/publish on our homepage.

Please note, our e-commerce is UK based (£ and shipped from the UK). We will be adding a US e-commerce option in 2014.

Be sure to follow us @RoughTradeNYC for all the latest news. Thank you for visiting!

Rough Trade

In order to comply with new EU Legislation, this notice is to inform you that our site uses cookies for the essential functions of this site. By continuing to browse, you are agreeing to this. Our site uses a cookie for its essential functionality, one for user analytics and geolocating and a few 3rd party cookies for social networking. If you do not want us to do this, please click here

The Big Pink

Future This

initial pressing of the cd in deluxe 'krinked' digipak. running at ten tracks in 45 minutes, 'future this' commands your attention throughout, opening with its first single 'stay gold', a track written about doing what makes you happy, so immediate you could be forgiven for thinking they've not been away. from there, the album is paced perfectly, with future live anthems - 'rubbernecking', '1313', 'jump music' - counterbalanced with a set of songs that show a more subtle side - 'hit the ground (superman)', 'give it up' and title track 'future this'. each song has its own message, mostly positive, and help highlight robbie's progress as both a lyricist and singer. by the time you reach album closer - the mournful '77' - it's already demanding repeat visits. with graffiti a recurrent theme, the band wanted the finishing touches to 'future this' to lie with the celebrated artist kr (the man behind krink), who by using his distinct paint style to 'krink' the album's sleeve and give them a fresh update on the legacy of 4ad record design.


Released 16/01/2011BUY £15.99

Catalogue No: cad3201

Availability: In stock but limited qty


Released 16/01/2012Unavailable

Catalogue No: cad3201cd

Availability: Currently Unavailable