Welcome to Rough Trade!
We've just arrived in the US, opening a store in Williamsburg, NYC.

To find out more about the store, visit ABOUT US

To find out about our NYC store events, visit EVENTS and look for the NYC prefix on listings.

To see your photobooth images, please LOGIN to upload/share/publish on our homepage.

Please note, our e-commerce is UK based (£ and shipped from the UK). We will be adding a US e-commerce option in 2015.

Be sure to follow us @RoughTradeNYC for all the latest news. Thank you for visiting!

Rough Trade

In order to comply with new EU Legislation, this notice is to inform you that our site uses cookies for the essential functions of this site. By continuing to browse, you are agreeing to this. Our site uses a cookie for its essential functionality, one for user analytics and geolocating and a few 3rd party cookies for social networking. If you do not want us to do this, please click here

Purity Ring


purity ring make lullabies for the club, drawing equally from airy 90s r&b, lush dream pop, and the powerful, bone-rattling immediacy of modern hip hop. megan's remarkable voice is at once ecstatic and ethereal, soaring joyfully through corin's carefully chopped beats, trembling synths, and skewed vocal samples. despite the band's young age (corin is 21, megan 24) and short gestation (they formed in late 2010), purity ring have delivered one of 2012's most assured - and anticipated - debuts with 'shrines'. indeed, shrines feels like anything but a first record - its vocal hooks are inescapable, its lush production futuristic and sophisticated but also as pristine as anything on pop radio. the record's 11 tracks trace a unique aesthetic universe that is carefully crafted and fully realized - deftly walking the lines between trap-rap exhilaration and otherworldly rapture, pleasure-center pop and diaristic emotion, childlike dread and total self-possession. purity ring's is a universe that invites exploration and demands revisiting.


Released 23/07/2012BUY £10.99

Catalogue No: cad3218cd

Availability: In stock but limited qty