Welcome to Rough Trade NYC

Details of our Williamsburg store can be found on the about page, and our NYC store events are available here.

We're currently only able to ship online from the UK in £, but will be launching our US online store in a few months!

Be sure to follow us @RoughTradeNYC for all the latest news.

– Rough Trade

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Events / April / The Computers


28 March - 17 April

Make Noise - A portrait exhibition from the Make Noise electronic recycling club tour, by Nic Serpell-Rand

Make Noise - A portrait exhibition from the Make Noise electronic recycling club tour, by Nic Serpell-Rand. In November 2012, European Recycling Platform (ERP) and Heavenly Recordings formed a unique partnership and the Make Noise Electronic Recycling Tour was born. Make Noise was a club tour, a showcase for some of the UK's most exciting musical talent, a programme of workshops and suppo..

29 April - 12 May

Travail Famille Party - An Exhibition Of Photographs by SO:ME celebrating 10 years of Ed Banger Records

To celebrate Ed Banger Records 10th Anniversary, artistic director of the label SO:ME has collected a book full of photographs documenting the last decade with the iconic French label. Travail Famille Party will run from Monday 29th April until Sunday 12th May.


Forthcoming in-store performances, events and signings at Rough Trade East, Rough Trade West and Rough Trade New York.


The Computers

April 29, 7:00pm

Find Rough Trade East


If pre-ordering via mail order...Upon checkout please indicate in the notes section whether you would like to collect the album on the evening along with a wristband. If you do not do this, shipping will automatically be charged once the order is processed. 

"Love and hate and certain death... they're the things that you connect with. They connect with me because they're the only things that really matter." Grand words from Alex Kershaw of The Computers. You may be familiar with the Exeter-based rock'n'soul firebrands, but on first listen, you might not quite recognise them. Their blistering debut, 2010's 'This Is The Computers' was a hardcore punk workout that placed them comfortably in that scene . But it only told half of the story. For album two, they're back, sharp-suited, drenched in Brylcreem with a line in classic, romantic rock'n'roll, soul and blues that's as sharp as their quiffs. As Al explains, "We got waylaid on the way to writing these songs by being punk kids." Al had written a list, a kind of mood board of all the bands in whose footsteps they wanted to follow. Honourable punk bands, like The 101ers, The Briefs and The Hives... but also the likes of Elvis Costello. The band had always been soul boys deep down, but they didn't quite know how to realise those dreams back then. "The first album was us getting distracted on the journey to now; I had to exorcise a few things." It was a pop talk to Rocket From The Crypt's John 'Speedo' Rhys that gave Al the push he needed to dig deeper, eventually finding his voice, both thematically and actual singing. The result, on second album 'Love Triangles Hate Squares' is a personal, romantic and soulful record that he loosely terms as being broadly about "the breakdown of relationships." And with this new version of The Computers, everything falls magnificently into place. "I had stuff I wanted to say," he explains, "be it as soppy and as schmaltzy as you like - being in love is complicated, people can be cruel. I wanted to say these things, and I did in these songs. And if I'd screamed it, people wouldn't have understood! The severity of the pop leanings got turned up with me going, 'well if that's okay well maybe this will be."

At the suggestion of producer Mark Neil, they went to Valdosta, Georgia to make the album, a small town packed with tiny churches and calorific waffle houses. The logic that if you're going to make a southern soul record, you might as well go to the place where Ray Charles was born. "It's the real home of gospel and southern soul. It's wet, the air is wet and the record sounds wet because of it." The heat would make the guitars go out of tune, turning the air conditioning off would warp the piano strings. The record has ended up a product of its environment, and they keenly stuck to the method, wearing their suits to the studio. "I would never want to record in tracksuit bottoms," says Al with no little pride. "I wouldn't even want to record with my hair all over the place. Like trouser, like mind - as Joe Strummer wisely said."

The first offering from the album is the bruising, 'Disco Sucks', a shout-out-loud bridge between their punk roots and their gleaming new beginnings. Thankfully, it's not an endorsement of the racist, homophobic movement led by Midwestern jocks in 1979 that saw disco vinyl destroyed in a football stadium. Instead, it's a sarcastic riposte to all of that from a band unafraid to grow past their rock roots. It's also the name of a clubnight the band run back home in Exeter, and, lyrically, a despairing lament about a kind of youthful despair from the vantage point of somebody having a rubbish time in a nightclub. "We don't think disco sucks," he insists. "The lines between Chicago soul and funk and disco are so blurred that you can't often see the lines, and I love that kind of stuff. I'm not the biggest disco fan in the whole world but I certainly don't think it sucks. That song's an anomaly on the record, but it's a club banger. It has a cowbell!"  Along with the similarly righteous boogie-punk of 'Bring Me The Head Of A Hipster', the impossibly soulful torch song 'CRUEL' and the gorgeous, pared-down 'Empty Beds', The Computers have made a record guaranteed to make you dance through any kind of heartbreak. And as anyone who's ever seen their live show will confirm, they will make you dance. "The old Computers," smiles Alex, "would not have had the confidence to do this." The new Computers - with these massive tunes and thrilling gigs certainly do!