Name: Platform
Brand: Holly Herndon

Bonus disc

Bonus disc: No

Catalogue number

cad3503

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Colour

Colour details

Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format detail

Format Music GB

Limited edition

Release date

2015-05-18

Signed copies

Signed copies: No

Supplier GB

PIAS

Tax rate GB

Standard:20

UPC / Barcode

0652637350319

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Total Cap

2 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No

cad3503cd

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0652637350326

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1 / CD / Extended format: No / Rough Trade Exclusive: No / Signed copies: No

Artist

Holly Herndon

Genre GB

Electronic

Label GB

The influential 4AD label was started in 1980 by music enthusiasts Ivo Watts-Russell and Peter Kent with financial help from Beggars Banquet, whose record store chain the pair worked for. Originally called Axis, they released an initial series of four 7" singles before finding out that the name Axis was already being used by another label. They quickly came up with a new name, 4AD, inspired by typography on a flyer announcing their releases. Under Ivo Watts-Russell's guidance, drawing influence from other UK indie labels such as Beggars Banquet, Postcard Records and Factory, 4AD quickly established a unique identity thanks to both the cover designs of Vaughan Oliver/v23 and the label's unique numbering system.

In 1992, 4AD entered a highly publicized Stateside distribution deal with Warner Bros. Records, opening offices in New York headed up by Robin Hurley. The label was largely run from California for most of the decade after Ivo Watts-Russell moved to Los Angeles in the mid-90s. In November 1999 it was announced that Martin Mills had taken over as chairman and relocated its HQ to London.

Decoding their unique numbering system reveals various formats like mail-order only releases (4AD), LPs (CAD), MP3 downloads (EAD), posters (FAD), videos (VAD) and more. The numeric portion of their catalog numbers

Holly Herndon is an American multi-disciplinary artist currently based in Berlin, Germany. She is known for her innovative and boundary-pushing approach to music and art. Drawing inspiration from a diverse range of genres, including electronic music, experimental pop, and avant-garde composition, *Herndon* creates immersive sonic landscapes that challenge traditional notions of sound.

With her unique blend of ethereal vocals, intricate production techniques, and cutting-edge technology, *Herndon* has established herself as one of the most exciting voices in contemporary music. Her critically acclaimed albums have garnered widespread praise for their thought-provoking themes and fearless exploration of new sonic territories.

Influenced by artists such as Oneohtrix Point Never, Laurel Halo, Aïsha Devi, and Julia Holter among others,*Herndon* pushes the boundaries of what it means to be a musician in the digital age. Through her use of custom software and live performance techniques, she blurs the line between human expression and machine intelligence.

Platform' is the new album by American artist Holly Herndon. Holly Herndon has become a leading light in contemporary alternative and electronic music by fearlessly experimenting within the outer reaches of dance music and pop songwriting structures. A galvanizing statement, 'Platform' cements Herndon's reputation as a unique musician with a singular voice. Born in Tennessee, but reared on music abroad, Herndon broke out from her formative years in Berlin's minimal techno scene to repatriate to San Francisco, where she currently lives and studies as a doctoral candidate at Stanford's Center for Computer Research in Music and Acoustics (CCRMA). To achieve Platform, Herndon has opened up her process to vital artists and thinkers from her creative circle, including radical Dutch design studio Metahaven and digital DIY artist Mat Dryhurst, leading by example to tackle a host of topics ranging from systemic inequality, surveillance states, and neo-feudalism. Platform underscores the need for new fantasies and strategic collective action. Herndon's debut album 'Movement', released in 2012, showcased Herndon's fascination with trance and the disjunctive sampling techniques pioneered by avant-garde composition. Subsequent singles 'Chorus' and 'Home', rolled out in advance of 'Platform', humanized the laptop by celebrating its capacity for memory storage and lamenting its vulnerability in light of revelations of mass surveillance. Offering what Herndon describes as "a rupture, a paradisic gesture", 'Platform' is an optimistic breakthrough for Herndon, an appeal for progress, and a step toward new ways to love.

Platform

Music GB