A pivotal moment in Oasis' storied history, Standing On The Shoulder Of Giants marked the start of a new era for the band. "Go Let It Out" was the first release on Noel and Liam Gallagher’s own label Big Brother Recordings Ltd, established in January 2000 following the sudden closure of Oasis’ former UK label Creation Records.

Big Brother’s debut release was rushed into production and released on 7th February 2000, only seven weeks after the label’s inception. Following the meteoric global success of Definitely Maybe (1994), What’s The Story (Morning Glory?) (1995) and Be Here Now (1997), with Standing On The Shoulder Of Giants Oasis embraced a bold development in their sound.

Noel Gallagher took a broader and more experimental approach to recording, resulting in a departure from their earlier sounds towards a modern psychedelic rock influenced record. This experimentation and richer sonic palette was in part due to Noel taking more time to craft this record than he had previously enjoyed.

New instruments and techniques were utilised, including drum loops, samples, electric sitar, Mellotron, synthesisers, and backward guitars, all contributing to a progression in Oasis’ output. The bold new sounds were quickly embraced by Oasis’ fans, and Standing On The Shoulder Of Giants reached No.1 in the UK Album Charts, selling over 310,000 copies in its first week alone. It is now certified double platinum and has also sold in excess of 200,000 copies in the US.