For as much as James Bay upholds traditions of timeless songcraft, the UK singer, songwriter, guitarist, and producer also confidently challenges himself and popular music. He spikes a tried-and-true style with clever lyricism, honest confessions, and instrumental proficiency. Nominated for dozens of awards, he took home two BRIT Awards, two Q Awards, and top honours at the Ivor Novello Awards and ECHO Awards.

Following the 10th anniversary of his breakout with Let It Go James Bay returned with the first single off his album, "Up All Night" with The Lumineers and Noah Kahan.