Kid Cudi is at the vanguard of a game-changing new generation of artists - he crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture.

Cudi lives easily in the hip-hop, indie rock, pop, and r&b worlds - a diversity that shows in his innovative music and his all-embracing persona. He is a born storyteller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. He is a breath of fresh air - a dynamic and important new voice.