Born in Casablanca, Oum is a talented songwriter and melodist, whose songs are deeply rooted in the complex rhythms that can be found in Moroccan traditional music. Over the years, she has crafted a unique signature, with songs infused with sensual themes, carried by a voice that is both powerful and warm. While she sometimes borrows from jazz, soul or trance music, Oum defies categorization. Her music is that of a singular, free and universal artist. A dedicated artist, Oum champions freedom, the rights of women and minorities, as well as an ecological and humanist vision of the world. As a UNAIDS Goodwil Ambassador, she makes her art a space of resistance and sharing, where spirituality and poetry rise as a life force. With Dialddar ("homemade"),

Oum takes on a radical approach: composing an album without strings or wind instruments, relying solely on voice and percussion. A choice that constitutes both a technical challenge and an artistic manifesto. The percussions used are mostly handcrafted in Marrakech. Their tuning, sensitive to variations in temperature and humidity, make each recording fragile, vibrant, and unpredictable. It is precisely this organic dimension that Oum wanted to preserve: music that breathes, escapes control, and finds its true expression in the moment. With Dialddar, Oum continues her quest for a universal, rooted, and visionary music that invites a sensitive listening to the world.