Originally released in 1994, Keep The Faith marked The Business' triumphant return after a hiatus, solidifying their reputation as champions of the working class. Lyrically, the album maintains the band's trademark streetwise attitude, covering subjects from football and drinking to tributes for Maradona and a nuanced take on the demise of Kurt Cobain in "Holiday In Seattle".

Moving away from the faster 80s Oi! sound, this album introduces a more polished yet aggressive sound, incorporating influences from American hardcore. It is 13 tracks of anthemic, singalong street punk meant for the pub and the pit.