Product description


London alt-pop group The Itch release their debut LP via Fiction and I OH YOU. On It’s The Hope That Kills You, Simon Tyrie and Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie-rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.

Think Talking Heads, Think prime DFA records. Think absolutely essential.

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It’s The Hope That Kills You

Fiction
With Exclusive Artwork and Signed Print. With Printed Inner
Pink
Rough Trade Exclusive
Signed Copy
Limited to 200 copies
Released04/10/2026Catalog NumberITCH005Customer Limit1
Pre-orderShips Mon 20 Apr - Thu 30 Apr
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With Printed Inner
Pink
Released04/10/2026Catalog NumberITCH004Customer Limit2
Pre-orderShips Mon 20 Apr - Thu 30 Apr
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With Printed Inner.
Black
Released04/10/2026Catalog NumberITCH003
Pre-orderShips Mon 20 Apr - Thu 30 Apr
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Digisleeve with Lyric Booklet
Released04/10/2026Catalog NumberITCH002Learn more