Limited 7" featuring the Gabe Gurney remix of the The Influencer. Think Talkking Heads, Think prime DFA records. Think absolutely essential. Having first appeared on the live circuit at the tail-end of 2023, The Itch’s pairing of undulating dancefloor fillers and disenchanted pop songwriting quickly saw their name passed from one gig goer to another despite a notable absence from social media; as word-of-mouth spread about an act tessellating New Romantic and rave influences on the capital’s sticky-floored circuit.  

Steering the project are Georgia Hardy and Simon Tyrie. After meeting as teenagers at an open mic night, the two swapped music recommendations online, exposing each other to new genres and a collaborative relationship blossomed. They learnt to DJ and put on club nights in their hometown before moving to London where they began writing, recording and producing music themselves in their makeshift home studio, leading them to develop a style that’s uniquely their own.