Name: It’s Real
Brand: Ex Hex

Bonus disc

Bonus disc: No

Catalogue number

MRG660LPC1

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Colour

Colour details

Magenta and Blue Swirl.

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Discogs ID

Format multiplier

Download code

Download code: Yes

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: Yes

Format detail

Limited Magenta and Blue Swirl Vinyl with Download.

Format Music GB

Limited edition

Release date

2019-03-22

Signed copies

Signed copies: No

Supplier GB

Cargo

Tax rate GB

Standard:20

UPC / Barcode

673855066004

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Total Cap

1 / Extended format: Yes / LP / Rough Trade Exclusive: No / Signed copies: No / red

MRG660LP

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Extended format: No

Black Vinyl.

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673855066011

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1 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No

Artist

Ex Hex

Genre GB

Alternative / Modern

Label GB

Merge Records

Merge Records is an independent record label based in Durham, North Carolina. Founded in 1989 by Laura Ballance and Mac McCaughan, it started as a platform to release music from their band Superchunk and their friends' creations. Over the years, Merge Records has grown to include talented artists from all over the world, with some of their records even reaching the top of the Billboard music charts.
With its headquarters nestled in Durham, North Carolina, Merge Records has become a renowned name in the music industry. The label was established by Laura Ballance and Mac McCaughan back in 1989 with a vision to share their own musical endeavors as well as support fellow musicians within their circle.
What began as a humble endeavor quickly flourished into something much greater. Today, Merge Records boasts an impressive roster of artists spanning various genres and backgrounds. From indie rock to experimental pop, *Superchunk* paved the way for other talented musicians to join forces under this esteemed label's umbrella.

When Ex Hex exploded onto the scene with their unfettered brand of rock and riffage, the power trio for our generation had finally arrived. Made up of Mary Timony, Betsy Wright, and Laura Harris, the group’s debut Rips was a gleaming collection of tightly wound gems that scored Best New Music honors from Pitchfork, the top spot on Magnet Magazine’s Best of 2014 list, and No. 11 in that year’s Pazz and Jop critics poll. Touring throughout 2015 and 2016 established the band as a force to be reckoned with: an audacious three-piece distilling rock music to its essence with formidable skills and a reputation for frenzied and unabashedly fun live shows. On It’s Real, the second album, Ex Hex’s commitment to larger than- life riffs and unforgettable hooks remains intact, but the garage-y, postpunk approach that defined Rips has grown in scale and ambition. What started as a reaction to the blown-out aesthetic of Rips would test the sonic limits of the power trio and lead the band on a quest for a more immersive and three dimensional sound. Vocal harmonies are layered ten tracks deep, solos shimmer and modulate atop heaving power chords, and the codas linger and stretch toward new frontiers of sound.

Produced by Jonah Takagi, It’s Real was a more collaborative effort than its predecessor. Mary and Betsy could be found writing late into the night, leaning on Takagi to tighten up arrangements. Egos were surrendered in service to the music: Nothing was sacred or precious, and there was a relentless devotion to both songcraft and exploration. Dozens of guitar amps sat mic-ed in the next room, and the group experimented at a frenzied pace parsing countless combinations of instruments, pedals, and amps. They even dusted off Mary’s old Rockman, a small headphone amp designed by Boston guitarist Tom Scholz in 1982. The opening track Tough Enough is punky and defiant, with stacked backing vocals posing the question “Are you tough enough (to let it go)?” that’s resoundingly answered in the affirmative by a searing, triumphant guitar solo. Cosmic Cave is a bittersweet rave-up with shimmering phased guitars, a gooey candied chorus, and beamed-in “whoa-oh-ohs” that add a touch of melancholia to the frenzied speed-of-sound pace. The ferocious and anthemic Rainbow Shiner is what Wright describes as “a victory song.” Her mordacious central riff is coupled with dueling guitar-god solos that explode from the stereo spectrum. The starlit Another Dimension has it all: pounding drums, palm-muted humbucking chugs, soaring harmonized vocals, and a stark, ethereal bridge that sends listeners deep into the lush sonic landscape that the band set out to create. Ex Hex were already one of America’s best guitar bands—but on It’s Real, their musical savvy has thrillingly combined with anything-goes curiosity, studio experimentation, and a dedication to refinement, resulting in an album that’s ready to be played at maximum volume.

LP+ - Limited Magenta and Blue Swirl with Download.

It’s Real

Music GB