Throughout the 33 /1rd years of Fire Records it has maintained the spirit of DIY creativity, celebrating song-based excellence, while never shirking at experimental idealism. Under such heavy manners it has developed its own unique style of beautifully packaged releases embracing music from all over the globe; music that retains its own alternative ethic and sounds completely original.
An indie visionary originally inspired by the burgeoning post punk pop of the early ‘80s it became home to Spacemen 3, Television Personalities, Teenage Fanclub, Neutral Milk Hotel, ESG, Pulp, Close Lobsters, and more. Its organic growth has seen it specialise most recently in motorik rhythms with psychedelic hues, pert electronica, dream pop, incisive nu-grooves and mesmerizing songcraft, a heady mix that has its own distinctive verve. All kinds of creative futurism exists in the current roster that boasts Jane Weaver, Virginia Wing, Death And Vanilla, Noveller, The Chills, Las Kellies, Hater alongside complimentary soundtrack releases for cult films (including Angelo Badalementis grandiose Blue Velvet score) and cult TV (see Pauls Haslingers excellent synthwave showpiece for the Halt And Catch Fire series) all released concurrently alongside beautifully packaged reissue programs for legendary artists The Bevis Frond, Pere Ubu, The Lemonheads and Bark Psychosis.
Way back in 1989, Music Week revealed the reasons Fire still burned bright after five short years. Their ethos was:
1 Believe in your acts and treat them wisely.
2 Treat every decision as a major one.
3 Employ a discerning tastebud to select your product.
4 Work with like-minded positive people.
5 Never think that independent means second division.
Some things never change.
It’s all about music, what else do you need?
“Fire’s arms reach across the globe to all sorts of destinations looking far and wide for the most exciting new music on the planet.”
John Kennedy, Radio X
To celebrate this months Label of the Month we have a Rough Trade exclusive pressing of The Television Personalities lost album from 1990 entitled Beautiful Despair. See more HERE.