Name: Whatever It Is
Brand: Hello Forever

Bonus disc

Bonus disc: No

Catalogue number

RT0176LPE

{"blocks": [{"data": {"text": "RT0176LPE"}, "type": "paragraph"}]}

Colour

Blue

Colour details

Pacific Blue/White Ink Spot

{"blocks": [{"data": {"text": "Pacific Blue/White Ink Spot"}, "type": "paragraph"}]}

Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: Yes

Format detail

With Bonus 7".

{"blocks": [{"data": {"text": "With Bonus 7\"."}, "type": "paragraph"}]}

Format Music GB

Limited edition

Release date

2020-10-02

Signed copies

Signed copies: No

Supplier GB

PIAS

Tax rate GB

Standard:20

UPC / Barcode

191402017601

{"blocks": [{"data": {"text": "191402017601"}, "type": "paragraph"}]}

Total Cap

1 / Extended format: Yes / LP / Rough Trade Exclusive: No / Signed copies: No / blue

RT0176CD

{"blocks": [{"data": {"text": "RT0176CD"}, "type": "paragraph"}]}

Download code: Yes

Extended format: No

Includes Download of Singles. Digipack.

{"blocks": [{"data": {"text": "Includes Download of Singles. Digipack."}, "type": "paragraph"}]}

191402017625

{"blocks": [{"data": {"text": "191402017625"}, "type": "paragraph"}]}

1 / CD / Extended format: No / Rough Trade Exclusive: No / Signed copies: No

RT0176LP

{"blocks": [{"data": {"text": "RT0176LP"}, "type": "paragraph"}]}

Black

191402017618

{"blocks": [{"data": {"text": "191402017618"}, "type": "paragraph"}]}

1 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No / black

Artist

Hello Forever

Genre GB

Alternative / Modern

Label GB

Rough Trade

{"time": 1665948282, "blocks": [{"data": {"text": ""}, "type": "paragraph"}], "version": "2.20.0"}

Rough Trade is a multinational label that was started by Geoff Travis in 1976 as a London record-shop. It quickly grew into an independent label and distributor, collaborating with notable labels such as 4AD, Factory Records, and One Little Indian. The label's catalogue numbering system for singles/EPs included prefixes like RT### and RTT###CD for different formats. Albums were numbered sequentially as ROUGH### with extensions for different formats.In the early 1990s, Rough Trade faced financial difficulties after expanding into the US market. The US branch was shut down and the German branch ended up in the Zomba Music Group. One Little Indian provided financing and took over the label in the UK, retaining ownership of key releases like A.R. Kane albums. Geoff Travis eventually regained control of Rough Trade around 1999–2000 and re-launched it alongside Tugboat Records.

Rough Trade Records release the debut album by Californian group Hello Forever. Based in Topanga, California, the band live together in a pastoral setting high above the Pacific Ocean – not far from where Neil Young recorded After the Gold Rush or Captain Beefheart laid down the tracks for Trout Mask Replica, the group forever expanding and contracting, with members coming and going as they please.

They fuse elements of the 60s West Coast sound with a DIY approach to music and creativity which has spawned their remarkable debut album, the aptly titled Whatever It Is. Samuel Joseph and company have created a contemporary throwback to a vibrant era with a set of songs that establish the collective’s exquisite harmonies and colourful instrumentation.

Whatever It Is

Music GB

Buy Hello Forever - Whatever It Is (Vinyl, CD) now from Rough Trade - independent purveyors of great music, since 1976.