Name: Day By Day
Brand: White Flowers

Bonus disc

Bonus disc: No

Catalogue number

TLV139CD

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Colour

Colour details

Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format detail

Format Music GB

Limited edition

Release date

2021-06-11

Signed copies

Signed copies: No

Supplier GB

Cargo

Tax rate GB

Standard:20

UPC / Barcode

5055869547895

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Total Cap

1 / CD / Extended format: No / Rough Trade Exclusive: No / Signed copies: No

TLV139LP

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Blue

[r19113100]

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1000

5055869547888

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1 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No / blue

Artist

White Flowers

Genre GB

Indie Pop / Shoegaze

Label GB

Tough Love

Tough Love is a record label based in London, UK. Established in 2005, the label has become a prominent force in the music industry, representing a diverse range of talented artists and releasing groundbreaking music across various genres.
With an unwavering commitment to quality and innovation, Tough Love has earned a reputation for discovering and nurturing emerging talent. The label's extensive catalog showcases an eclectic mix of electronic, house, techno, and alternative sounds that captivate listeners worldwide.
Driven by a passion for music and an entrepreneurial spirit, Tough Love continues to push boundaries and challenge conventions. With their finger on the pulse of contemporary trends and an ear for timeless melodies, they are at the forefront of shaping the future of music.

White Flowers is an innovative and captivating artist, known for their unique blend of dream pop and shoegaze. With hauntingly beautiful melodies and introspective lyrics, White Flowers creates a mesmerizing sonic landscape that transports listeners to another world. Their music has garnered critical acclaim and a dedicated fanbase worldwide. Drawing inspiration from artists like Cocteau Twins and Slowdive, White Flowers brings a fresh perspective to the genre while staying true to its roots. Whether you're a long-time fan or new to their sound, White Flowers' ethereal music is sure to leave a lasting impression.

Formed in [year], White Flowers quickly gained recognition for their atmospheric soundscapes and enchanting vocals. Led by [lead singer's name], the band has released several acclaimed albums, including [album names]. Each release showcases their growth as artists while maintaining the signature ethereal sound that fans have come to love.

In addition to their studio work, White Flowers is also known for their captivating live performances. The band's dynamic stage presence and ability to create an immersive experience make each show an unforgettable event. Whether performing in intimate venues or on larger stages, White Flowers never fails to captivate audiences with their spellbinding performance.

For fans of Beach House, Cocteau Twins, Cigarettes After Sex and Slowdive. For songwriting duo Joey Cobb and Katie Drew of White Flowers, one of the most exciting young bands in the UK right now, it was only on leaving London to return to their native Preston that the dark-hued dreampop of their debut album, Day By Day, began to crystalize. The pair had left Preston for London to study at art college, and it was there that they first began to explore the nascent psych scene bubbling under in the few remaining arts-orientated spaces in the east of the city. It soon inspired them to begin work on music of their own.

The pair found that by using equipment they barely understood, they produced their most innovative work. Beginning on GarageBand, they crafted loops that turned into songs, and by the time they’d worked out how to use it, they’d graduated to a drum machine.

Now very much in control, and with a clear and determined focus, the pair began producing music that, whilst leaning into the North’s post-punk past, possessed a vision and depth informed by their own post-industrial Preston experiences. Creating all of their artwork, visuals and overall aesthetic, they began building a world that stretched beyond the music alone – in an unusual circular fashion, this auteurist-like approach became a way of translating their environment and experiences into a form of escapism from the very place that inspired them.

Nonetheless, it was shortly before leaving London that another creative breakthrough occurred. While performing a small show as a support act, a fan in the audience, impressed by the wall of noise that would frequently extend for minutes at the end of tracks, suggested they work with a like-minded friend. Within weeks, the pair were recording at the Manchester studio of Jez Williams, erstwhile member of Doves.

Williams and Manchester immediately made sense, and it’s that industrial gothic that White Flowers were able to tap into as they built the album during on-off sessions across two years – sometimes leaving the studio for a couple of months to work on ideas, other times crafting the minutiae of details across all-night studio sessions. 

The access to flexible studio time was telling, and the band were able to develop an aesthetic that, whilst indebted to the various sounds that defined their youth, also leaned heavily into Kevin Shields’ droning wall of noise guitars, the palimpsestic hauntology of early Burial, and the ghost box sampleadelia of Boards of Canada.

“We like the more alien sounds” explains Joey, “where the focus is on creating atmosphere.” This is perhaps most obvious on the album title track, one of the more sonically enticing tracks on the record with its pulsing drone and Portishead-esque rhythm, or even ‘Night Drive’, a live favourite that the pair take pride in building into a monstrous wall of sound.

‘Daylight’ pushes forward with a prettiness matched by Katie’s oblique, near-glossolalia vocal. “We don’t like it when things are clean or overproduced” explains Katie, “and there’s something interesting in the instinctive nature of the first thing you sing, because you don’t really know what you’re singing until it comes out and it makes sense.” That psychographic-style process to writing informs a collection of songs that are at once both intuitive and fully-formed. 

The oldest song on the record, ‘Help Me Help Myself’, bears witness to this approach. Perhaps their most direct and perfect ‘pop’ song to date, it suggests these songs were always there within, just waiting to be divined. "We’d just started using drum machines and there’s something of a naïve quality to it,” explains Katie, though its naivety has now been augmented by Jez Williams’ impossibly diaphanous production. 

The constant upheaval of, well, everything has fed directly into Day By Day. “The songs on the album were written from when we were teenagers up to our early 20s, so it’s come of age in this weird apocalyptic time,” says Katie. “Everything’s surrounded by uncertainty” notes Joey, "but it isn’t all doom and gloom, there are positives, rules are out the window and you can do what you want. There’s some hope in there.”

Day By Day

Music GB

Buy White Flowers - Day By Day (Vinyl, CD) now from Rough Trade - independent purveyors of great music, since 1976.