Ultimate drone-lords Bong have summoned the tones of the elder gods with their epic new genre-defining album, Stoner Rock, their fourth full-length release on Ritual Productions. Recorded at Blank Studio, Newcastle, the album "is a tongue-in-cheek dig at our usual classification as 'stoner rock' and what the term has come to represent. The idea is to create our own definition of 'stoner rock' by creating an album so utterly stoned and repetitive to be a million miles away from the usual definition. Those who know Bong already will get both the humor and the philosophical redefinition... those who don't know us will either get it when they listen or will never understand Bong at all." Inspired by the works of H.P. Lovecraft, sonically speaking, Stoner Rock ventures further into the abyss, gravitating toward an endless void, and with the magnitude of their ritualistic, mesmeric drones, we have no choice but to follow. Featuring artwork by Zdzislaw Beksinski.