Name: What Do We Do Now
Brand: J Mascis

Tax rate EU

Default:19

Supplier EU

375 Media

Total Cap

Format detail

Loser Edition

Colour details

Neon Pink

Discogs ID

Limited edition

Colour

Pink

Format Music EU

Extended format

Extended format: Yes

Rough Trade Exclusive

Rough Trade Exclusive: No

Signed copies

Signed copies: No

Download code

Download code: No

Bonus disc

Bonus disc: No

Release date

2024-02-02

Format multiplier

Catalogue number

SP1605X

UPC / Barcode

098787160505

Pink LP

Black

Extended format: No

SP1605

098787160512

Black LP

Four-Panel J Card in Clear Case

Tape

SPCS1605

098787160543

Gatefold Altpack

SPCD1605

098787160529

Artist

J Mascis

Label EU

Sub Pop

Genre EU

Alternative / Modern

Short for "Subterranean Pop" 

The label was an outgrowth of [a=Bruce Pavitt]'s Olympia, WA based (print) fanzine, which became the well respected cassettezine of the same name. 

After his move to Seattle he ran a music column in the Seattle Rocket also called Sub Pop.

After initial forays into the record label world with a [a=Green River] 7" (not officially on Sub Pop) and the Sub Pop 100 LP, the label exploded onto the indie scene with four influential colored vinyl 7"s which included [a=Mudhoney]'s "Touch Me I'm Sick" which made the year-end top 10 playlist of nearly every music journalist in the world.

Subsequent hyping of the label in the English music press put them on the map, and grunge was born.

Label-Code is 03159; rarely found printed on releases (basically only on releases manufactured/licensed by Warner/WEA Germany)

Newest Listed Items

Best known as the remote frontman of the influential indie trio Dinosaur Jr., J Mascis was also an occasional producer and film composer. Born December 10, 1965 in Amherst, Massachusetts, he first emerged as a member of the hardcore unit Deep Wound, founding Dinosaur in 1984. Over the course of acclaimed LPs like 1987's You're Living All Over Me and 1988's Bug, the group emerged among the most highly regarded in alternative rock, with J Mascis' creaky Neil Young-like vocals and monolithic guitar leads becoming primary influences on the burgeoning grunge movement.

The group temporarily disbanded in 1989 to allow J Mascis to dismiss bassist Lou Barlow who went on to form Sebadoh. In this time period, J Mascis sat in on drums with a series of bands including Upsidedown Cross and GobbleHoof while also producing albums for other artists such as GobbleHoof's self-titled LP released in 1990.

J Mascis re-formed Dinosaur Jr. in 1991 and later scored Allison Anders' independent film Gas Food Lodging a year later. He made a cameo appearance in the movie itself and continued collaborating with Anders on her feature Grace of My Heart. Alongside his work with Dinosaur Jr., J Mascis produced records for fIREHOSE (Mr. Machinery Operator) and Tad (In

What Do We Do Now&nbsp;is the fifth solo studio LP recorded by J Mascis since 1996. This is obviously not a very aggressive release schedule, but when you figure in the live albums, guest spots, and records done with his various other bands (Dinosaur Jr., The Fog, Heavy Blanket, Witch, Sweet Apple, and so on), well, to paraphrase Lou Reed, “J's week beats your year.”

What Do We Do Now&nbsp;began to come together during the waning days of the Pandemic. Utilizing his own Bisquiteen Studio, J started working on writing a series of tunes on acoustic with a different dynamic than the stuff he creates for Dino. “When I'm writing for the band,” he says, “I'm always trying to think of doing things Lou and Murph would fit into. For myself, I'm thinking more about what I can do with just an acoustic guitar, even for the leads. Of course, this time, I added full drums and electric leads, although the rhythm parts are still all acoustic. Usually, I try to do the solo stuff more simply so I can play it by myself, but I really wanted to add the drums. Once that started, everything else just fell into place. So it ended up sounding a lot more like a band record. I dunno why I did that exactly, but it's just what happened.”

Two guest musicians are playing this time out; Western Mass local Ken Mauri (of the B52s) plays piano on several tracks. Since J himself has some experience with keys, when asked why he needed a hired gun, he says, “Ken is great, and he plays all the keys. I tried playing some keyboards on the first Fog album, but I'm really only comfortable playing the white notes, so it's kind of limiting. [laughs] Nowadays, I could just turn the pitch on a mini Mellotron to play different sounds, but black keys just seem hard. For whatever reason, I just like banging on the white ones. Seems like it's harder to figure out how to stretch your fingers around the other ones.”

Mauri has no such qualms and plays all the keys very damn well. He sounds especially great on “I Can't Find You,” where he is Jack Nitzsche to J's Neil Young, creating one of the album's loveliest tunes. The other guest musician, Matthew “Doc” Dunn, is also prominent on this track. Dunn's steel guitar manages to both widen and soften the musical edges of the music, giving it a full classicist profile. Dunn is an Ontario-based polymath who J met through Matt Valentine. After J played on Doc's great 2022 Sub Pop single, “Your Feel,” he figured it was time for payback. Both Dunn and Mauri add beautifully to the songs here, helping to transform them from acoustic sketches into full-blown post-core power ballads.

What Do We Do Now&nbsp;is the finest set of solo tunes J has yet penned, and the way they're presented is just about perfect. Asked if he would be touring to support the album, J says he'll be doing some weekend dates, but he probably won't be putting a band together. And I'm sure these songs will sound great solo and acoustic, but the arrangements on this album are truly great and put a cool, different spin on Mascis' instantly recognizable approach to making music.

So, what do we do now? Not sure. But apparently, what J does is to make one of his most killer records ever. Hats off to him.

What Do We Do Now

Music EU

Discover What Do We Do Now by J Mascis. The fifth solo studio LP from the legendary artist. A killer record with acoustic sketches transformed into post-core power ballads. Label: Sub Pop.