Description


On the rap internet, "scaring the hoes" has become code for a certain type of hip-hop: anything abrasive or weird or super-lyrical, designed for repeat close listening. More broadly, the phrase has evolved into a euphemism for any rap considered unfit for a party or similar social setting. To play Death Grips at the function is to scare the hoes. Born from a meme of existential non sequiturs, the distinction is less about what women might actually enjoy listening to casually and more about guys missing common cues, not understanding that there is a time and a place for a specific kind of artist, one that might disrupt the natural flow of a gathering, or worse: something so intrusive or annoying that the most important patrons might leave.

JPEGMAFIA and Danny Brown are easy first-round picks for this category — craft-first eccentrics with singular catalogs that demand some recalibration of the ear. But on their new collaboration, it's clear the two rappers see that innocuous plea to simply let the Rap Caviar playlist run as something more sinister: a capitulation to homogenous, mass-produced music, fodder for revelers who couldn't begin to care about the form. Their mission is laid out flat on Scaring the Hoes' title track, with Brown pantomiming the breathless exploitations of a money-grubbing music executive: "Said it ain't about the bars 'cause it's all about the brand / Say it ain't about the art, 'cause it's all about the fans / Give a f*** about a fan, put the money in my hand." In response, the pair of MCs agree to embrace the pejorative as a challenge, delivering a hyperactive album that is as gratifying as it is overloaded, a truly jarring and yet refreshingly in-your-face display of restorative rap that refuses to go unheard.

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JPEGMAFIA

Scaring The Hoes

PEGGY
Original Sleeve
Cobalt Blue
Rough Trade Exclusive
Limited to 1000 copies
Released25/08/2023Catalogue NumberPEGGY1Customer Limit1Learn more
Original Sleeve
Blue / Pink Cloudy
Rough Trade Exclusive
Limited to 1000 copies
Released17/11/2023Catalogue NumberPEGGY3Customer Limit1Learn more
Alternate Sleeve
Blue / Pink Cloudy
Rough Trade Exclusive
Limited to 1000 copies
Released24/11/2023Catalogue NumberPEGGY4Customer Limit1Learn more
Alternate Sleeve
Blue / Pink Cloudy
Rough Trade Exclusive
Limited to 1000 copies
Released01/12/2023Catalogue Numberfatcd54Learn more
Original Sleeve
Blue / Pink Cloudy
Rough Trade Exclusive
Limited to 1000 copies
Released01/12/2023Catalogue Numberfatcd54Learn more
White
Released25/10/2024Catalogue NumberJP202Learn more
Alternate Sleeve
Cobalt Blue
Rough Trade Exclusive
Limited to 1000 copies
Released25/08/2023Catalogue NumberPEGGY2Customer Limit1Learn more

OLLIE