The Jive label was launched in 1981 by Clive Calder and Ralph Simon of the Zomba Group of Companies. In 1983, it was introduced in the US. In December 2002, the Zomba Group of Companies including Jive label was acquired by BMG. Two years later, it became part of the Zomba Label Group under Sony BMG Music Entertainment. Since 2008, it has been a label of the Jive Label Group and RCA/Jive Label Group under Sony Music Entertainment.
In September 2011, it was announced that Jive, Arista, J and LaFace were absorbed by RCA Records, bringing all its artists to the RCA family.
Afterwards, in January 2020, *Jive* was relaunched as a division of Sony Music Entertainment Italy. It focuses on releasing hip hop/R&B/pop from up-and-coming Italian artists. The label's relaunch was led by Antonio Dikele Distefano, founder and editor of Esse Magazine.