Name: I Love You, It's Cool
Brand: Bear In Heaven

Bonus disc

Bonus disc: No

Catalogue number

DOC064LP

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Colour

Black

Colour details

Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format detail

Format Music GB

Limited edition

Release date

2020-04-10

Signed copies

Signed copies: No

Supplier GB

PIAS

Tax rate GB

Standard:20

UPC / Barcode

656605136417

Total Cap

1 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No / black

Artist

Bear In Heaven

Genre GB

Alternative / Modern

Label GB

Dead Oceans

Bear in Heaven is an artist who started out as Jon Philpot, alone in a studio in Atlanta. After moving to New York, he continued to pursue his passion for music while trying to find employment. Along the way, he met James Elliott and Sadek Bazarra, forming friendships based on their shared interests in art and music. Adam Wills soon joined the group, bringing his own talents to the mix. With Scott Herren releasing their first album and Joe Stickney joining on drums, Bear in Heaven began writing songs and captivating audiences with their unique sound.

Similar Artists: Here We Go Magic, Atlas Sound, Porcelain Raft, Memory Tapes, Lower Dens
Yeasayer, Small Black, Menomena,Tamaryn Neon Indian Twin Shadow Grizzly Bear Wild Nothing Deerhunter Young Magic I Break Horses Hooray For Earth Wild Beasts Lotus Plaza

Dead Oceans is a US label based in Bloomington, Indiana. Established in 2007 by Ben Swanson, Chris Swanson, Darius Van Arman, and Phil Waldorf, it is closely affiliated with Secretly Canadian and Jagjaguwar. This label has become the home for renowned artists such as Mitski, Kevin Morby, Phoebe Bridgers, Khruangbin, and Slowdive.
With its roots deeply intertwined with other successful labels like Secretly Canadian and Jagjaguwar, Dead Oceans has established itself as a prominent force in the music industry since its inception in 2007. Founded by Ben Swanson, Chris Swanson, Darius Van Arman, and Phil Waldorf alongside Austin-based collaborator Phil Waldorf; this label continues to nurture exceptional talent.
The roster of Dead Oceans boasts an impressive lineup of diverse musicians who have gained recognition worldwide. Artists such as Mitski with her emotionally charged songs, Kevin Morby's introspective melodies, Phoebe Bridgers' hauntingly beautiful tunes, the mesmerizing sounds of Khruangbin and the ethereal shoegaze revivalists Slowdive all call Dead Oceans their current musical home.

Months in advance of the release of I Love You, It's Cool, Brooklyn trio Bear in Heaven posted streaming audio of the new album in its entirety on their website. The catch was that they slowed the audio significantly, stretching the songs into a continuous 247 hour file, their upbeat synthy pop songs sounding more like the icy ambient drones of Gas or Tim Hecker when played 400,000-percent slower. The stream came off more tongue-in-cheek when the band released a conjoining video mockumentary absurdly positing that they played the entire three-month track live. In one sense, transforming their album into an experimental wash is nothing more than a jokey publicity stunt, but in another, it might suggest the band is taking a look backwards. I Love You, It's Cool (when played at full speed) is a non-stop showering of hard-edged synths, fuzzy drums, and suave vocals. It's a crisp pop record made less sterile by a barrage of noisy sounds and tight productions, like the angsty kid brother of Phoenix who would rather make art films than go to the club or maybe a noisier, less controlled foil to the lush melancholia of Beach House. 

This is a logical progression from their 2009 breakthrough album Beast Rest Forth Mouth, but before that album, Bear in Heaven's sound jumped around hyperactively from Eno-following rock to murky sample-based experimentalism. Their 2007 album, Red Bloom of the Boom, included long passages of ambient wash, not terrifically unlike the lurching sounds of ILY, IC slowed dramatically. Those moments of genre-hopping and sonic wandering are completely absent here. The production is huge and without flaws, showcasing the band's big beats and armies of synths in loud colors. "The Reflection of You" is among the catchier songs on the album, bandleader Jon Philpot's smooth vocals high in the mix and crooning seductively over layers of distorted bass and melodic electro textures. It's one of the more clear-headed tracks, as the production gets dreamier as the album goes on. By "Sinful Nature," the band is submerged completely in their swirling sound, dunking the' 90s soft psychedelic guitar rock influence of Jane's Addiction or Gish-era Smashing Pumpkins under syncopated walls of sawtooth synthesizer patterns. 

I Love You, It's Cool

Music GB