Name: How Long Do You Think It's Gonna Last?
Brand: Big Red Machine

Bonus disc

Bonus disc: No

Catalogue number

JAG415LP

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Colour

Black

Colour details

Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format detail

Format Music GB

Limited edition

Release date

2021-08-27

Signed copies

Signed copies: No

Supplier GB

PIAS

Tax rate GB

Standard:20

UPC / Barcode

656605241517

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Total Cap

2 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No / black

JAG415CD

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656605241524

{"blocks": [{"data": {"text": "656605241524"}, "type": "paragraph"}]}

1 / CD / Extended format: No / Rough Trade Exclusive: No / Signed copies: No

JAG415LP-C1

{"blocks": [{"data": {"text": "JAG415LP-C1"}, "type": "paragraph"}]}

Opaque Red

{"blocks": [{"data": {"text": "Opaque Red"}, "type": "paragraph"}]}

[r19939654]

{"blocks": [{"data": {"text": "[r19939654]"}, "type": "paragraph"}]}

Extended format: Yes

656605241531

{"blocks": [{"data": {"text": "656605241531"}, "type": "paragraph"}]}

2 / Extended format: Yes / LP / Rough Trade Exclusive: No / Signed copies: No / red

JAG415CASS

{"blocks": [{"data": {"text": "JAG415CASS"}, "type": "paragraph"}]}

Tape

656605241579

{"blocks": [{"data": {"text": "656605241579"}, "type": "paragraph"}]}

1 / Extended format: No / Rough Trade Exclusive: No / Signed copies: No / Tape

Artist

Big Red Machine

Genre GB

Alternative / Modern

Label GB

Jagjaguwar

In 2008, [url=https://www.discogs.com/artist/436584-Aaron-Dessner]Aaron[/url] sent [url=https://www.discogs.com/artist/818925-Justin-Vernon]Justin[/url] an instrumental sketch of a song called “Big Red Machine” for [url=https://www.discogs.com/Various-Dark-Was-The-Night/master/44661]Dark Was The Night[/url]. This was before they had met in person. Justin wrote a song to it, interpreting the Big Red Machine title as a heart. 10 years of friendship later, there are 10 more songs. Big Red Machine. Each song includes a large number of collaborators via the PEOPLE platform and the record was produced by Justin and Aaron with longtime collaborator [url=https://www.discogs.com/artist/330788-Brad-Cook]Brad Cook[/url] and engineered by [url=https://www.discogs.com/artist/1481409-Jonathan-Low]Jonathan Low[/url] primarily at Aaron’s studio Long Pond in Upper Hudson Valley, NY.

Jagjaguwar is an American independent label based in Bloomington, IN. Founded in Charlottesville, VA in 1996 by Darius Van Arman, the label was invited to relocate to Bloomington by Jason Noble of Rodan. Darius followed this invitation in 1999 and has since built a reputation for releasing exceptional music.
With a focus on promoting talented artists across various genres, Jagjaguwar has become known for its diverse roster and commitment to supporting independent music. The label's catalog includes releases from acclaimed acts such as Bon Iver, Angel Olsen, Sharon Van Etten, and Unknown Mortal Orchestra.
As a trusted name in the industry, Jagjaguwar continues to champion innovative and boundary-pushing music. With their dedication to quality and artistic integrity, they have established themselves as a go-to destination for music lovers seeking unique sounds and fresh perspectives.

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Big Red Machine is led by Aaron Dessner (The National, producer for Taylor Swift, Sharon Van Etten and others) in collaboration with Justin Vernon (Bon Iver). How Long Do You Think It’s Gonna Last? features over a dozen marquee collaborators, including some of the biggest names across mainstream pop, indie, folk and other genres. It features Taylor Swift, Fleet Foxes, Sharon Van Etten, Ben Howard, this is the Kit, Anais Mitchell and more.

Ever since childhood, learning to play various instruments in a suburban Cincinnati basement alongside his brother Bryce, Aaron Dessner has consistently sought an emotional outlet and deep human connection through music — be it as a primary songwriter in The National, a founder and architect of beloved collaboration-driven music festivals, or collaborator on two critically acclaimed and chart-topping Taylor Swift albums recorded in complete pandemic-era isolation at his Long Pond Studio in upstate New York, among many other projects. Through it all, Dessner has brought together an unlikely community of musicians that share his impulse to connect, celebrate and, most of all, process emotion and experience through music.

This generous spirit and desire to push music forward has never been more deeply felt than on Big Red Machine’s How Long Do You Think It’s Gonna Last?, the second album from Dessner’s ever- morphing project with Bon Iver’s Justin Vernon.