Name: Era
Brand: In Camera

Bonus disc

Bonus disc: No

Catalogue number

dad3508

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Colour

Colour details

Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format detail

Format Music GB

Limited edition

Release date

2015-06-15

Signed copies

Signed copies: No

Supplier GB

PIAS

Tax rate GB

Standard:20

UPC / Barcode

0652637350814

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Total Cap

2 / Extended format: No / LP / Rough Trade Exclusive: No / Signed copies: No

Artist

In Camera

Genre GB

New Wave / Post Punk

Label GB

The influential 4AD label was started in 1980 by music enthusiasts Ivo Watts-Russell and Peter Kent with financial help from Beggars Banquet, whose record store chain the pair worked for. Originally called Axis, they released an initial series of four 7" singles before finding out that the name Axis was already being used by another label. They quickly came up with a new name, 4AD, inspired by typography on a flyer announcing their releases. Under Ivo Watts-Russell's guidance, drawing influence from other UK indie labels such as Beggars Banquet, Postcard Records and Factory, 4AD quickly established a unique identity thanks to both the cover designs of Vaughan Oliver/v23 and the label's unique numbering system.

In 1992, 4AD entered a highly publicized Stateside distribution deal with Warner Bros. Records, opening offices in New York headed up by Robin Hurley. The label was largely run from California for most of the decade after Ivo Watts-Russell moved to Los Angeles in the mid-90s. In November 1999 it was announced that Martin Mills had taken over as chairman and relocated its HQ to London.

Decoding their unique numbering system reveals various formats like mail-order only releases (4AD), LPs (CAD), MP3 downloads (EAD), posters (FAD), videos (VAD) and more. The numeric portion of their catalog numbers

In Camera - David Steiner (vocals / keyboards), Andrew Gray (guitar), Pete Moore (bass) and Jeff Wilmott (drums) - are among the more mysterious acts of 4AD's early alumni (Bauhaus, The Birthday Party, MASS, Modern English, Rema-Rema, The The). Active between 1978 and 1981, in the thick of London's post-punk scene, they enjoyed an intense and fruitful short time together. Coming to the label's attention when they supported Bauhaus at the Billy's venue in Soho, their only releases came with two singles in 1980 - the double A-side 7" of 'Final Achievement' and 'Die Laughing' (AD 8) and the IV Songs EP (BAD 19). Calling it a day before they recorded an album, 4AD fittingly issued the posthumous release of the 12" EP, Fin (BAD 205), using the band's epic, three-track John Peel Session. Ten years after amicably splitting, 4AD released the now long out of print retrospective CD, '13 (Lucky For Some)' (BAD 205CD), coercing the band back in to a studio to record four songs they had played live but not committed to tape to complete the release. Things returned to quiet until interest to licence their music from experimental French label Desire Records (who subsequently pressed up a limited mini-album of the first two singles entitled 'IV Songs' and 'II' in 2011) sparking In Camera's interest to compile 'Era', the definitive and final word on their band. 'Era' focuses solely on their earlier material with the deluxe, double CD package containing their three singles in chronological order on disc one and eleven not before released tracks on disc two - two demos, four live recordings and five tracks from a recently found rehearsal tape. The gatefold LP version has all but one track from the three singles and seven of the not before released tracks spread over two records, also coming with a download card for all tracks.

Music GB