Name: Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation
Brand: Panos A. Panay and R. Michael Hendrix

Bonus disc

Bonus disc: No

Catalogue number

9780241410929

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Colour

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format Books GB

Paperback

Format detail

Limited edition

Release date

2021-04-08

Signed copies

Signed copies: No

Supplier GB

Penguin

Tax rate GB

Zero:0

UPC / Barcode

1 / Extended format: No / Paperback / Rough Trade Exclusive: No / Signed copies: No

Artist

Panos A. Panay and R. Michael Hendrix

Genre GB

Music

Label GB

Penguin is a Greek label that acts as both a record company and distributor. With a diverse roster of talented artists, Penguin has established itself as a prominent player in the music industry.

Known for its commitment to quality and innovation, Penguin consistently delivers exceptional music across various genres. From *classical* compositions to *electronic* beats, their catalog offers something for every musical taste.

As a label, Penguin takes pride in supporting emerging talent and nurturing their careers. By providing artists with the resources they need to succeed, Penguin has helped launch the careers of many notable musicians who have gone on to achieve international acclaim.

Musicians know how to stay ahead of the beat. As Chance the Rapper said 'Technology moves faster than business and music moves faster than technology.' Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr. Dre, Lady Gaga, Beyoncé and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation. Inspired by creative geniuses, you'll learn how to: · Listen more carefully and thoughtfully · Experiment more freely · Collaborate with a more diverse cast of partners · Demo and prototype like a jazz musician · Perform under the spotlight · Improvise like a great bebop ensemble Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.

Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation

Books GB