New four track EP. Earlier this year, award winning critically acclaimed global pop star Sigrid found herself getting back to basics, writing new songs in studios from London to Oslo. A period of experimentation musically, the 26-year-old took back the reins of the writing process, writing lyrics and melodies that felt connected to her roots as one of the biggest breakthrough Scandinavian pop stars of her generation. Reflecting on the past six years of being thrust into superstardom, Sigrid introduced us to her defiant pop with feminist anthem Don’t Kill My Vibe in 2017, which led to winning the prestigious BBC Sound of 2018 - the first Norwegian artist to do so - and today Sigrid reveals brand new single “The Hype”.  “The Hype” is an expansive pop anthem that shows us everything we have come to love about the pop sensation, with gritty lyricism and melodies that don’t have an endpoint and keep rising. Asking the question: did I live up to the hype? Sigrid finds a universal feeling encapsulating revelations on career and relationship successes. This quick-witted power anthem is both tongue-in-cheek and blunt, a full circle moment from Don’t Kill My Vibe, which was the beginning of Sigrid's Hype. 

Co-producing “The Hype” with longtime collaborator Askjell, who co-wrote one of Sigird’s biggest ballads Dynamite and Nick Hahn, this is the first release Sigrid has a producer credit on, knuckling down in the studio earlier this year. Not overthinking the process and driving a dance-like-no-one’s-watching beat, “The Hype” is part of a highly anticipated upcoming project for Sigrid, the first new music since How To Let Go’s Acoustic special edition last year