Name: Those Were the Days 2.0: The Beatles and Apple
Brand: Stefann Granados

Bonus disc

Bonus disc: No

Catalogue number

CRBOOK67

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Colour

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format Books GB

Paperback

Format detail

Limited edition

Release date

2021-04-30

Signed copies

Signed copies: No

Supplier GB

Cherry Red (ADA)

Tax rate GB

Zero:0

UPC / Barcode

9781909454866

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1 / Extended format: No / Paperback / Rough Trade Exclusive: No / Signed copies: No

Artist

Stefann Granados

Genre GB

Music

Label GB

Cherry Red

<p>Cherry Red is a British label that was founded by Iain McNay in 1978. Also known as Cherry Red Records, this label has become associated with the company Music and Media Group. With the label code LC 6730, Cherry Red has made a name for itself in the music industry. It is important to note that this label should not be confused with the US label of the same name.</p>

New and updated edition of the author's critically acclaimed 2002 title 'Those Were The Days' - the definitive chronicle of The Beatles' Apple organisation. Much has changed within the music industry since the original publication of 'Those Were The Days', and the music and business of The Beatles and Apple has not been exempt from those changes. Since 2002, the organisation has learned to function in a digital world, The Beatles have become a Las Vegas attraction and accompanying brand, and have taken tentative steps into a marketplace that now demands a steady supply of archival reissues and creative repackaging. Perhaps most notably, and ironically, Apple also undertook a lengthy legal battle with one of the most powerful organisations on the planet, the omnipresent Apple Inc., whose technology largely enabled those wholesale changes to an industry whose model was cemented by The Beatles' unprecedented multi-media popularity during the 1960s and beyond. 

Nevertheless, Apple and its extended stable of artists (Mary Hopkin, James Taylor, Badfinger, Billy Preston, Hot Chocolate and many more), has endured into the 21st Century. In fact, Apple never really went away. Having long been regarded as the Beatles' great folly, the reality of the company tells a different tale - through its careful cultivation of the Beatles' brand and the interests of many other artists, it continues to turn over millions of pounds a year and, in many ways, has evolved into the business The Beatles envisioned all those years ago. This new and expanded edition of Those Were the Days brings the still-evolving Apple saga up to date, adding a significant amount of new information and images to the original work. Having conducted countless interviews with key players within the organisation over a twenty five year period, the author here brings an unrivalled wealth of knowledge and insight to one of the most revolutionary organisations the entertainment industry has ever known. DIY before there was DIY, and proudly anti-establishment in ethos, Apple remains both a fascinating subject for Beatle fans, musicologists and students of the 20th Century, and a treasure trove of do's and don ts for the aspiring musical impresario.

Those Were the Days 2.0: The Beatles and Apple

Books GB