Name: Careful!
Brand: Deeper

Bonus disc

Bonus disc: No

Catalogue number

098787159103

Colour

Grey

Colour details

Smog

Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: Yes

Format detail

Loser Edition

Format Music US

Limited edition

Release date

2023-09-08

Signed copies

Signed copies: No

Supplier US

Sub P­op

Tax rate US

Sales:8.875

UPC / Barcode

Total Cap

Grey LP

098787159127

Extended format: No

Artist

Deeper

Genre US

Rock-Pop

Label US

Sub Pop

Deeper Cut was a production duo formed in 1993 by Andy Allder and Lorin Cutts. Their debut track 'Feel It' gained popularity among Trade DJ's Tall Paul and Tony de Vit, leading to its licensing with Chemical Records. The success continued as the track received airplay on Pete Tong's Essential Selection. In 1994, they signed a publishing deal with London Music/Polygram, and their track 'Organgrinder' became a favorite at Trade and appeared on Tony de Vit's compilation album.

However, Deeper Cut faced challenges with their label in late '94 which hindered their progress. Despite working with Hooj Choons head Jerry Dickens on their anticipated follow-up track 'Love Surrounds You', they were unable to finalize the mix. Eventually, the duo decided to part ways.

Although short-lived, Deeper Cut made an impact in the early 90s dance music scene with their infectious tracks that resonated within the industry.

You can’t get Deeper if you’re standing still. That’s intentional, says the Chicago quartet’s Nic Gohl. “Does it feel good when you’re listening to this song? Does your body want to move with it?” These are the questions he asked himself as he and bandmates Shiraz Bhatti, Drew McBride, and Kevin Fairbairn were writing and recording Careful!, their third record and Sub Pop debut. “I wanted these to be interesting songs, but in a way where a two-year-old would vibe out to it,” Gohl adds. “It’s pop music, basically.”

That “basically” qualifier is working pretty hard, as fans of 2020’s Auto-Pain might suppose. On Careful!, they’re not reimagining their sound so much as testing its limits. If you want to, you can hear echoes of David Bowie’s Low in the snapping rhythm and gray-sky synths of “Tele,” but you can also hear a bit of Auto-Pain in the nailed-in, stippling lines being spit out by Bhatti’s drum programming and McBride’s synthesizer. “Fame” seems to stumble together and nearly fall apart, the dialed-up noise making the beat feel maniacal and a little invincible, the whole thing a series of short, snipped, autonomous gestures that are by now Deeper’s trademark.

“Build a Bridge” pushes in the opposite direction, using a prickly guitar line to launch into big, smeary art-pop, its emotional palette clear, well-defined, and easy to latch onto. On “Sub,” Gohl sings above and below the melody like Ian McCulloch, bellowing and wondering and ruminating and rounding into swaggering confidence that the band rises to meet. It’s festival headliner music that still feels like it was written in a garage.That fraternal interdependence is near the center of Deeper’s music. The musical and lyrical devotion to mutuality makes this restlessly curious, stylistically broad album feels like the most coherent portrait of who Deeper is. Or, as McBride ultimately frames it, “Careful! is about looking out for one another.”

Careful!

Music US

Discover Careful! by Deeper. Vinyl, CD, and Tape formats available. Sub Pop debut with a broad and coherent sound.