Name: Nisemono
Brand: Ginger Root

Bonus disc

Bonus disc: No

Catalogue number

L-ACRO1138-VAR

Colour

Black

Colour details

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Discogs ID

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: Yes

Format detail

Format Music US

Limited edition

Release date

2023-05-19

Signed copies

Signed copies: No

Supplier US

Fatbeats

Tax rate US

Sales:8.875

UPC / Barcode

3663729217875

Total Cap

Black LP

Artist

Ginger Root

Genre US

Indie Pop / Shoegaze

Label US

Acrophase Records

Ginger Root is a multi-talented artist who excels as a film/video editor and musician. Known for his captivating music, Ginger Root has been making waves in the industry under this unique moniker. With a passion for creating soulful melodies and infectious beats, Ginger Root's music is sure to leave listeners wanting more.
Combining elements of funk, R&B, and indie pop, Ginger Root's sound is both nostalgic and fresh. His songs are filled with catchy hooks, smooth vocals, and groovy rhythms that transport listeners to another time. Whether he's performing live or recording in the studio, Ginger Root's talent shines through in every note.
In addition to his musical pursuits, Ginger Root also showcases his creativity through film and video editing. His visual storytelling skills add depth and dimension to his music videos, further enhancing the overall experience for fans.

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When an artist sets out to build a universe it is often overwhelming and is lost in translation as they try to captivate their fans with lush visuals and concept around the music. The challenges that come with the concept are juxtaposed with the opportunity to create something truly impactful for the project. Nisemono showcases Ginger Root combining all the aspects of his work to extend the music into a new world. The phrase loosely translates to “fraud or fake”, and is yet another part of the universe. The EP sets out to immerse the listeners in a world fully crafted by Lew. Nisemono tells the story of Ginger Root’s role in delivering the latest project for the biggest star in Japan, Kimiko Takeguchi. He is called in to help craft her vision and bring the music to life ahead of her American debut. The project brings an immense amount of pressure to the artists career as it is meant to introduce her to the rest of the world. When Takeguchi is set to make her debut in America she decides to walk away from it all after dealing with the pressure of her career. In that moment her management needs to do anything they can to deliver an artist in America, and see Ginger Root as the perfect alternative who is standing side stage at the late night performance. Ginger Root is thrust into the spotlight and becomes a star. Nisemono tells the story of his fraudulent rise to fame and equally quick fall. The story echoes some of the sentiments Ginger Root experienced in the past year as they saw their music flirt with virality and the new influx of fans that came with the EP, City Slicker. Ginger Root’s universe is not one dimensional, and rather than just being consumed like a normal EP the listener is expected to become a viewer. The visual universe of Nisemono is highly stylized, and the project is meant to invoke the feelings of the Japanese “idol era” that came in the 70’s-80’s. Each track will be accompanied by a visual that advances the story line of Ginger Root’s rise to fame.

Nisemono

Music US