What does hell look like? The introduction of Toy Machine skateboard's seminal 1996 video Welcome to Hell with its pulsing overlay of the Stars and Stripes on top footage of police officers, businessmen, and fast food service workers, would appear to paint hell as the mirage of American exceptionalism. A thick, centuries-spanning unreality that may not outwardly trade in fire and brimstone, but if you turn your nose to the wind, you'll smell sulphur.