Rough Trade is a multinational label that was started by Geoff Travis in 1976 as a London record-shop. It quickly grew into an independent label and distributor, collaborating with notable labels such as 4AD, Factory Records, and One Little Indian. The label's catalogue numbering system for singles/EPs included prefixes like RT### and RTT###CD for different formats. Albums were numbered sequentially as ROUGH### with extensions for different formats.In the early 1990s, Rough Trade faced financial difficulties after expanding into the US market. The US branch was shut down and the German branch ended up in the Zomba Music Group. One Little Indian provided financing and took over the label in the UK, retaining ownership of key releases like A.R. Kane albums. Geoff Travis eventually regained control of Rough Trade around 1999–2000 and re-launched it alongside Tugboat Records.