Help save a life. Someone in the UK dies by suicide every 90 minutes. Artists, musicians, and entertainers have an increased risk of suicide. Rough Trade is proud to partner with Campaign Against Living Miserably (CALM) in support of their incredible work challenging the stigma surrounding suicide and mental health.

CALM provokes conversation, running life-saving services and bringing people together so they reject living miserably, get help when they need it, and don’t die by suicide. CALM’s helpline and webchat are open 365 days a year, offering practical suggestions for all of life’s problems.

Musicians, friends, family, colleagues… anyone can feel suicidal. CALM exists to stand together with those who are suffering, regardless of where they are from or what they are going through. Help CALM continue to be there by donating in store and online at Rough Trade.

£3 could fund 6 potentially life-saving conversations via WhatsApp. £6 could provide a family with suicide bereavement support. £9 could fund 18 potentially life-saving conversations via WhatsApp.