Muti-Platinum Artist James Arthur releases his new album, Bitter Sweet Love via Columbia Records. Bitter Sweet Love is James back to his very best, producing thirteen bites of world class music. After being on stage, it struck him how his fifth album should sound. A sold-out crowd was singing along to his hits, immersed in the emotion that James could hear in his own voice. The Middlesbrough-born, recent Brit Billion-certified artist, can look back on a decade-long career, including 4 studio albums to date, 16 billion sold units, and countless sold-out gigs at some of the most legendary venues across the globe.