Description


On their powerful new album When A Flower Doesn’t Grow, Softcult (Mercedes and Phoenix Arn-Horn) deliver their most unflinching and transformative work to date. Written during a period of personal upheaval and self-discovery, the record charts a journey through trauma, disillusionment, empowerment and eventual liberation.

Musically, Softcult continue to expand their world of grunge, shoegaze and alt-rock textures, pairing fuzz-laden riffs and dreamy soundscapes with raw, confessional lyricism. The result is both intimate and universal: a record for anyone who has ever felt trapped or diminished by their surroundings and a rallying cry to nurture ourselves and each other in the pursuit of freedom and authenticity.

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When A Flower Doesn’t Grow

Easy Life
Product Colour
Released30/01/2026Catalogue NumberELIFE040VC
Available from our supplierDispatches Sat 13 Jun - Thu 18 Jun
  • Free shipping for Club members or orders over £75
  • Free Click & Collect from our stores
  • Trackable shipping and extra secure packaging to protect your order
Black
Released27/02/2026Catalogue NumberELIFE040V
Available from our supplierDispatches Sat 13 Jun - Thu 18 Jun
  • Free shipping for Club members or orders over £75
  • Free Click & Collect from our stores
  • Trackable shipping and extra secure packaging to protect your order
Released30/01/2026Catalogue NumberELIFE040CD
Available from our supplierDispatches Sat 13 Jun - Thu 18 Jun
  • Free shipping for Club members or orders over £75
  • Free Click & Collect from our stores
  • Trackable shipping and extra secure packaging to protect your order