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4AD

The influential 4AD label was started in 1980 by music enthusiasts Ivo Watts-Russell and Peter Kent with financial help from Beggars Banquet, whose record store chain the pair worked for. Originally called Axis, they released an initial series of four 7" singles before finding out that the name Axis was already being used by another label. They quickly came up with a new name, 4AD, inspired by typography on a flyer announcing their releases. Under Ivo Watts-Russell's guidance, drawing influence from other UK indie labels such as Beggars Banquet, Postcard Records and Factory, 4AD quickly established a unique identity thanks to both the cover designs of Vaughan Oliver/v23 and the label's unique numbering system.

In 1992, 4AD entered a highly publicized Stateside distribution deal with Warner Bros. Records, opening offices in New York headed up by Robin Hurley. The label was largely run from California for most of the decade after Ivo Watts-Russell moved to Los Angeles in the mid-90s. In November 1999 it was announced that Martin Mills had taken over as chairman and relocated its HQ to London.

Decoding their unique numbering system reveals various formats like mail-order only releases (4AD), LPs (CAD), MP3 downloads (EAD), posters (FAD), videos (VAD) and more. The numeric portion of their catalog numbers

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Album artwork for Rome by The National

Rome

The National

£12.99 - £39.99

Album artwork for Horror by Bartees Strange

Horror

Bartees Strange

£10.99 - £23.99

Album artwork for Nobody Loves You More by Kim Deal

Nobody Loves You More

Kim Deal

£10.99 - £23.99

Album artwork for Bright Future by Adrianne Lenker

Bright Future

Adrianne Lenker

£12.99 - £27.99

Album artwork for Star by Belly

Star

Belly

£27.99

Album artwork for Pod by The Breeders

Pod

The Breeders

£8.99 - £22.99

Album artwork for Art Angels by Grimes

Art Angels

Grimes

£8.99 - £27.99

Album artwork for Stumpwork by Dry Cleaning

Stumpwork

Dry Cleaning

£12.99 - £27.99

Album artwork for Phantasea Pharm EP by Cumgirl8

Phantasea Pharm EP

Cumgirl8

£6.99 - £12.99

Album artwork for Split by Lush

Split

Lush

£12.99 - £29.99

Album artwork for Pixies: Doolittle 25 by Pixies

Pixies: Doolittle 25

Pixies

£12.99 - £32.99

Album artwork for Heavy Light by U.S. Girls
sale

Heavy Light

U.S. Girls

£12.99 - £27.99

Album artwork for Masterpiece by Big Thief

Masterpiece

Big Thief

£12.99 - £29.99

Album artwork for Two Hands by Big Thief

Two Hands

Big Thief

£12.99 - £22.99

Album artwork for Miss Anthropocene by Grimes

Miss Anthropocene

Grimes

£12.99 - £22.99

Album artwork for Sweet Justice by Tkay Maidza
sale

Sweet Justice

Tkay Maidza

£12.99 - £24.99

Album artwork for The Drift by Scott Walker

The Drift

Scott Walker

£12.99 - £22.99

Album artwork for U.F.O.F. by Big Thief

U.F.O.F.

Big Thief

£12.99 - £22.99

Album artwork for Singles by Future Islands

Singles

Future Islands

£7.99 - £22.99

Album artwork for Still by Erika de Casier

Still

Erika de Casier

£12.99 - £24.99

Album artwork for I Am Easy to Find by The National

I Am Easy to Find

The National

£12.99 - £41.99

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