Skip to main content

4AD

The influential 4AD label was started in 1980 by music enthusiasts Ivo Watts-Russell and Peter Kent with financial help from Beggars Banquet, whose record store chain the pair worked for. Originally called Axis, they released an initial series of four 7" singles before finding out that the name Axis was already being used by another label. They quickly came up with a new name, 4AD, inspired by typography on a flyer announcing their releases. Under Ivo Watts-Russell's guidance, drawing influence from other UK indie labels such as Beggars Banquet, Postcard Records and Factory, 4AD quickly established a unique identity thanks to both the cover designs of Vaughan Oliver/v23 and the label's unique numbering system.

In 1992, 4AD entered a highly publicized Stateside distribution deal with Warner Bros. Records, opening offices in New York headed up by Robin Hurley. The label was largely run from California for most of the decade after Ivo Watts-Russell moved to Los Angeles in the mid-90s. In November 1999 it was announced that Martin Mills had taken over as chairman and relocated its HQ to London.

Decoding their unique numbering system reveals various formats like mail-order only releases (4AD), LPs (CAD), MP3 downloads (EAD), posters (FAD), videos (VAD) and more. The numeric portion of their catalog numbers

Filter

Artist
Genre
Product type
Format
4AD

Options


Release Date

Most Relevant
Album artwork for Blood by This Mortal Coil

Blood

This Mortal Coil

£12.99 - £37.99

Album artwork for Half Free by U.S. Girls

Half Free

U.S. Girls

£11.99 - £22.99

Album artwork for Warm Chris by Aldous Harding

Warm Chris

Aldous Harding

£11.99 - £22.99

Album artwork for Title Tk by The Breeders

Title Tk

The Breeders

£8.99 - £21.99

Album artwork for Species by Bing and Ruth

Species

Bing and Ruth

£11.99 - £32.99

Album artwork for Trust by Sohn

Trust

Sohn

£11.99 - £22.99

Album artwork for Sketchy by Tune-Yards

Sketchy

Tune-Yards

£11.99 - £22.99

Album artwork for Monomania by Deerhunter

Monomania

Deerhunter

£5.99 - £22.99

Album artwork for Tremors by Sohn

Tremors

Sohn

£8.99 - £22.99

Album artwork for Nikki Nack by Tune-Yards

Nikki Nack

Tune-Yards

£8.99 - £22.99

Album artwork for Bulli by Velvet Negroni

Bulli

Velvet Negroni

£11.99 - £22.99

Album artwork for Platform by Holly Herndon

Platform

Holly Herndon

£11.99 - £27.99

Album artwork for LNZNDRF by LNZNDRF

LNZNDRF

LNZNDRF

£11.99 - £22.99

Album artwork for ii by Liima

ii

Liima

£11.99 - £22.99

Album artwork for Day of the Dead by Various

Day of the Dead

Various

£27.99 - £119.99

Album artwork for This Moment by Soren Juul

This Moment

Soren Juul

£11.99 - £22.99

Album artwork for Rennen by Sohn

Rennen

Sohn

£11.99 - £22.99

Album artwork for Are U Down? by Spencer

Are U Down?

Spencer

£11.99 - £22.99

Album artwork for Kazuashita by Gang Gang Dance

Kazuashita

Gang Gang Dance

£11.99 - £22.99

Album artwork for YIAN by Lucinda Chua

YIAN

Lucinda Chua

£11.99 - £24.99

Album artwork for Small Mercies by Pixx

Small Mercies

Pixx

£11.99 - £22.99

Album artwork for Proto by Holly Herndon

Proto

Holly Herndon

£11.99 - £22.99

Album artwork for Neon Brown by Velvet Negroni

Neon Brown

Velvet Negroni

£11.99 - £22.99

Album artwork for Altid Sammen by Efterklang

Altid Sammen

Efterklang

£9.99 - £22.99