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Verve

Verve Records, also known as Verve, is a multinational record label that was founded in 1956 by jazz impresario Norman Granz. The label originated from the consolidation of Granz's earlier labels, Norgran Records and Clef Records. In 1960, Verve was sold to MGM Records and became a subsidiary of the company. Throughout the 1960s, Verve expanded its music genres to include comedy, pop, R&B, rock, and folk music.

During this time, Verve had successful jazz recordings from artists such as Stan Getz, Kai Winding, Astrud Gilberto, Ella Fitzgerald, and Jimmy Smith under the direction of Creed Taylor. In 1972, MGM sold its record division to Polydor which brought Verve into the newly formed PolyGram family of record labels. As a result of this transition, Verve focused primarily on jazz reissues while other non-jazz releases were absorbed into Polydor.

In the late 1980s, PolyGram decided to revive Verve with both reissue programs and new artist signings. This revitalization led to strong sales for both new material and remastered classic recordings. With the merger of PolyGram and Vivendi Universal in 1999 creating Universal Music Group (UMG), Verve Records became part of The Verve Music Group alongside other influential labels such as Blue Note Records and Impulse! Records.

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